How to Monetize Diverse Audiences Online

Mar 16, 2017

5:00pm – 6:00pm CT

Our conversation will look at positive messaging, visual cues, and more to effectively communicate to different multicultural groups. We will discuss how an artist or brand can generate additional revenue streams by providing a responsible and respectful campaign to diverse audiences (Asians, Hispanics, African-Americans, Inter-racial, LGBTQ, etc).

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Kendra Carter

Kendra Carter Consulting

Rochelle Holguin

Universal Music Publishing

Bobby Sahni


Carl Williams

DJCarl.com LLC

Matthew Yazge

Nielsen Music

Primary Entry
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry
Film Badge
Interactive Badge