Healthy Doesn't Sell. Hell Yeah it Does.

Healthy Doesn't Sell. Hell Yeah it Does.


Sam Fox

Fox Restaurant Concepts

Dr Andrew Weil

True Food Kitchen

“Healthy doesn’t sell.” That’s what Sam Fox told Dr. Andrew Weil when they first discussed the possibility of launching a health-driven restaurant. Of course, that was before he and his team turned True Food Kitchen into the wildly successful brand that it is today.

Now, years later, the minds behind one of the most trendsetting, popular restaurants in the country reflect on how the contrast between their perspectives became the catalyst for their success.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Dual
Event Type: Session
Track: Food
Level: Intermediate