Shake Up the Industry by Entertaining with Empathy

Wayfarer Entertainment, founded by actor/entrepreneur Justin Baldoni, creates purpose-driven TV and digital content to elevate the human experience. Wayfarer’s mission is use visual storytelling that can inspire audiences to change the world. With Rainn Wilson’s SoulPancake, a company whose mission it is to also open your heart and make you think, both companies use visual storytelling to stir the soul and inspire us to do more. Panelists Justin and Rainn will explain that these projects provide an opportunity for people to rethink the industry. The panelists will explain that giving back is a responsibility for us all and how we can start now, using influence and business acumen.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Justin Baldoni

Wayfarer Entertainment

Rainn Wilson



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