(Hi-res) Music For The Masses: Going Mainstream

Mar 17, 2017

12:30pm – 1:30pm CT

Building on the conversations from last year’s SXSW about the future direction of high-resolution sound, this session looks at what it will take to move hi-res into the mainstream. Will it forever remain the preserve of audiophiles, or can the music industry finally offer hi-res music to the masses?

As music consumption shifts inexorably to streaming, is there the opportunity to re-introduce improved sound quality as standard? While cinema-goers and TV viewers are served up the latest surround sound and ever higher definition screens, your average music listener remains short-changed. What needs to happen and how long before the option of better quality sound is available to all?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Wesley A'harrah
Wesley A'harrah

Music Ally

photo of Peter Downton
photo of Serge Durand
Serge Durand

Priority/Capitol Records

photo of Lisa Sullivan
Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge