(Hi-res) Music For The Masses: Going Mainstream

Mar 17, 2017 | 5:30pm – 6:30pm
(Hi-res) Music For The Masses: Going Mainstream


Wesley A'harrah

Music Ally

Serge Durand

Priority/Capitol Records

Building on the conversations from last year’s SXSW about the future direction of high-resolution sound, this session looks at what it will take to move hi-res into the mainstream. Will it forever remain the preserve of audiophiles, or can the music industry finally offer hi-res music to the masses?

As music consumption shifts inexorably to streaming, is there the opportunity to re-introduce improved sound quality as standard? While cinema-goers and TV viewers are served up the latest surround sound and ever higher definition screens, your average music listener remains short-changed. What needs to happen and how long before the option of better quality sound is available to all?

Primary Access: Music Badge, Platinum Badge, Artist Wristband
Secondary Access: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate