#TechBFF

Technology: Fashion's New BFF

Mar 12, 2017

5:00pm – 6:00pm CT

Retailers are being inspired by technology in a myriad of new ways, and are developing rich, visual shopping experiences and creating highly personalized services. For example, Kendra Scott is developing an experience with the look and feel of a store rather than an e-commerce site, where customers can browse drawers of a jewelry designer’s workbench to select styles and stones. ModCloth’s “Fit for Me” app enables a shopper to input her measurements and have a personalized, curated series of fashions served up, based on ratings and reviews from community members with similar body types. Ali & Jay’s partnerships with concierge apps meet the lifestyle needs of its digital native customers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Matt Kaness

ModCloth

Christine Rose

Kendra Scott LLC

Christopher Tate

The Bailey Group

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Style

Level:

Advanced