Technology: Fashion's New BFF

Date TBA
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Retailers are being inspired by technology in a myriad of new ways, and are developing rich, visual shopping experiences and creating highly personalized services. For example, Kendra Scott is developing an experience with the look and feel of a store rather than an e-commerce site, where customers can browse drawers of a jewelry designer’s workbench to select styles and stones. ModCloth’s “Fit for Me” app enables a shopper to input her measurements and have a personalized, curated series of fashions served up, based on ratings and reviews from community members with similar body types. Ali & Jay’s partnerships with concierge apps meet the lifestyle needs of its digital native customers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Style
Level: Advanced