The way we interact with news and entertainment is constantly changing. It envelops us more deeply in the story and leverages new and emerging technology. Nonprofits, companies and individuals need to keep up with the changing audience demands. 'Distilling Passion' will look at crafting cause narratives that have driven real change. We’ll discuss how anyone in the social good space, from influencers to nonprofit leaders and cause marketers, should be rethinking how we move people to engage by making our stories real-time, tangible and emotional. We’ll look at tools from VR and AR to 360 Video and UGC that have the ability to power more meaningful conversations and deliver measurable results.