Transforming Online Popularity to Offline Success

Mar 16, 2017

12:30pm – 1:30pm CT

Whether you are an unexpected viral star or a dedicated YouTuber with curated content, there are challenges to translating online popularity into offline opportunities and outlets. What are the strategies that online stars use to drive album, ticket, and merch sales? What can an artist do to transform a casual Like into a dedicated supportive fan? Engaging with your fans is just the start. This conversation will offer insights, best practices and suggested tools from artists and managers that have grown YouTube, Spotify, and social channels success into businesses that live offline.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Adina Friedman
Adina Friedman

Friends At Work Management

photo of Chris Mooney
Chris Mooney

Ditto Music

photo of Ron Pope
Ron Pope

Ron Pope

photo of Genevieve Thompson
Genevieve Thompson

Back 40 Entertainment

Primary Access
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Artist Wristband
Secondary Access
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