Whether you are an unexpected viral star or a dedicated YouTuber with curated content, there are challenges to translating online popularity into offline opportunities and outlets. What are the strategies that online stars use to drive album, ticket, and merch sales? What can an artist do to transform a casual Like into a dedicated supportive fan? Engaging with your fans is just the start. This conversation will offer insights, best practices and suggested tools from artists and managers that have grown YouTube, Spotify, and social channels success into businesses that live offline.