#retail

Future of Retail: The On-Demand, Peer Economy

Retail, meet collaborative consumption. Pioneers of the sharing economy, like Zipcar and Airbnb, understand today’s consumers: we want access over ownership, and we want it now. More and more brands are tapping into this technology-impelled model for retail, offering services like peer-to-peer closet-sharing and the option to try-before-you-buy products. It’s a nod to the immense purchasing power of millennials––and their unique perspectives on consumption. It’s also a sweeping transformation of the retail experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Tim Chang

Mayfield

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Panel

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Intermediate