Measuring Media: Big Dreams, Big Data
Human behavior is the soul of every big data algorithm. This typically includes observable behaviors (tweets, posts, reviews) and anticipated behaviors (intentions, product recommendations, suggested friends and articles). What is the value of the data hidden in our dreams? This panel explores the differential merit of two sources of data - conscious and non-conscious, unified by the same data currency: language. What can we tell about people based on the language they use- their interests and influences in each context? Are dreams a marketer’s next frontier?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.