Measuring Media: Big Dreams, Big Data

Mar 12, 2017

12:30pm – 1:30pm CT

Human behavior is the soul of every big data algorithm. This typically includes observable behaviors (tweets, posts, reviews) and anticipated behaviors (intentions, product recommendations, suggested friends and articles). What is the value of the data hidden in our dreams? This panel explores the differential merit of two sources of data - conscious and non-conscious, unified by the same data currency: language. What can we tell about people based on the language they use- their interests and influences in each context? Are dreams a marketer’s next frontier?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Ken Cho

PeoplePattern

Kate Donaho

The Honor Roll

Jean Marc Emden

DreamsCloud

James Pennebaker

Center for Integrated Design at the University of Texas Austin

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Tech Industry

Level:

Intermediate