Measuring Media: Big Dreams, Big Data

Date TBA

Speakers

James Pennebaker

Center for Integrated Design at the University of Texas Austin

Jean Marc Emden

DreamsCloud

Ken Cho

PeoplePattern

Kate Donaho

The Honor Roll

Human behavior is the soul of every big data algorithm. This typically includes observable behaviors (tweets, posts, reviews) and anticipated behaviors (intentions, product recommendations, suggested friends and articles). What is the value of the data hidden in our dreams? This panel explores the differential merit of two sources of data - conscious and non-conscious, unified by the same data currency: language. What can we tell about people based on the language they use- their interests and influences in each context? Are dreams a marketer’s next frontier?

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate