The Power of Direct to Fan Engagement

Mar 15, 2017

12:30pm – 1:30pm CT

In today’s music world the most valuable and profitable revenue stream an artist has is directly with their fans. Join this panel and learn how to increase fan engagement and maximize revenue streams through direct-to-fan sales online and at live shows. We’ll discuss strategies, data and music tech that can be used to find your audience, convert engagement into merch & music transactions, increase artist momentum and grow audiences. To make it interactive, we invite attendees to browse our curated merch gallery and present their best merch to receive constructive & actionable tips. To participate, bring merch samples to the panel or submit photos via sxsocial to Bram Bessoff #engagefans.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Bram Bessoff
Bram Bessoff


photo of Kevin Breuner
photo of Vanessa Ferrer
Vanessa Ferrer

Merch Cat LLC

photo of Kristin Westcott Grant
Kristin Westcott Grant

Westcott Multimedia

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge