#engagefans

The Power of Direct to Fan Engagement

In today’s music world the most valuable and profitable revenue stream an artist has is directly with their fans. Join this panel and learn how to increase fan engagement and maximize revenue streams through direct-to-fan sales online and at live shows. We’ll discuss strategies, data and music tech that can be used to find your audience, convert engagement into merch & music transactions, increase artist momentum and grow audiences. To make it interactive, we invite attendees to browse our curated merch gallery and present their best merch to receive constructive & actionable tips. To participate, bring merch samples to the panel or submit photos via sxsocial to Bram Bessoff #engagefans.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Bram Bessoff

indiehitmaker.com

Vanessa Ferrer

Merch Cat LLC

Kristin Westcott Grant

Westcott Multimedia

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Touring & Live Experience

Level:

Beginner