In today’s music world the most valuable and profitable revenue stream an artist has is directly with their fans. Join this panel and learn how to increase fan engagement and maximize revenue streams through direct-to-fan sales online and at live shows. We’ll discuss strategies, data and music tech that can be used to find your audience, convert engagement into merch & music transactions, increase artist momentum and grow audiences. To make it interactive, we invite attendees to browse our curated merch gallery and present their best merch to receive constructive & actionable tips. To participate, bring merch samples to the panel or submit photos via sxsocial to Bram Bessoff #engagefans.