Vanessa Ferrer

Vanessa Ferrer is the Founder and CEO of Merch Cat and has been a successful businesswoman for over 15 years in finance and music business. Armed with the heart of an artist, the belief that she could make a difference, and the drive to make it happen, Ferrer founded InFocus Artist Management in 2009. A CPA and alumna of NYU with an M.S. in Real Estate Finance & Investment, she solidified her music industry acumen through Berklee College of Music's music business program and hit the ground running. After managing several touring clients and consulting with high-profile industry professionals, Ferrer used her multi-faceted background to develop and launch (2015) Merch Cat, a musician friendly platform for music artists to sell and manage merchandise at live shows.