The New Deal: Why Brands Will Buy Artists Airtime

Mar 15, 2017

3:30pm – 4:30pm CT

This panel addresses how the music industry will experience the liberating forces currently imposing innovation on the cab and hotel industries. As technology continues to evolve, marketplaces are shifting from surmised negotiations to scientific value exchanges. In the music industry, artists and brands have converged out of necessity. Artists struggle to get their music heard. Brands struggle to reach and engage their target consumers. In this panel, artists, marketers, and record label thought leaders come together to discuss how music and advertising work together in an increasingly-connected world. George Howard, Associate Professor at Berklee College of Music, will moderate this panel.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kiran Gandhi
Kiran Gandhi

Madame Gandhi

photo of Nathan Hanks
Nathan Hanks

Music Audience Exchange

photo of George Howard
George Howard

Berklee College of Music

photo of Gregg Latterman
Gregg Latterman

Aware Records

photo of Ryan Leslie
Ryan Leslie


Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge