Gregg Latterman is a music and entertainment industry entrepreneur who advises Music Audience Exchange on the music industry. The Founder/CEO of Aware Records, Gregg signed Train, Five for Fighting, John Mayer, and Mat Kearney. He also built A-Squared Management that directed the careers of artists such as The Fray, Michelle Branch, Liz Phair, Brandi Carlile, Jack’s Mannequin, Mat Kearney, and Five for Fighting. Gregg holds a Master’s degree in Positive Psychology from the University of Pennsylvania. He earned an MBA from Northwestern University, where he is currently an Adjunct Professor at the Farley Center for Entrepreneurship & Innovation.
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