The digital age is responsible for a dramatic decline in the human attention span. However brand advertising has a powerful secret weapon, sound. Or more specifically, communicating to people’s subconscious with sound. From utilizing the passive nature of hearing to psychologically condition people to using selective attention to make people actively listen, relevant sounds have an extraordinary effect on influencing emotional memory, behaviour and brand selection. Join this experiential session to learn how this legacy of our evolution is being used in dynamic creative and personalisation for digital audio, helping brands communicate the way humans do instinctively.