#partnership

How & Why to Partner with Hospitality Brands

International hospitality brands have rapidly become major players in the music space, dominating festival sponsorships and offering unique and innovative partnerships to bands at all levels of notoriety. With programs such as Hard Rock Hotels’ Sound of Your Stay, W Hotels’ Symmetry Sounds and Renaissance Hotels' Navigator Live, the resources and platforms that hotel chains big and small can provide are of unprecedented value to the touring musician.

This session will bring a diversity of viewpoints -- from the hotels themselves, to the marketers, promoters and artist representatives who make the deals happen -- on how bands and brands can make the most of these partnerships.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Brandon Frankel

CONTRA INC.

Zev Norotsky

BMF Media

Diana Pavlov

Marriott International

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Touring & Live Experience

Level:

Intermediate