For the history of film, distributors have shared pre-releases of their films to get the word out to audiences. In the present day, screeners of pre-release movies and TV shows are sent to a wide range of recipients, from critics to awards voters to theater bookers.
In the digital era, there’s been a shift from DVDs to online screeners. The new format has the benefit of views being trackable, which allows distributors to see which recipients watch the screeners they receive and how much of the film is viewed.
Using REAL viewing data from high profile indie film releases, we’ll discuss who watches screeners, who doesn’t, and why not. And we'll talk about when and why viewership matters.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.