Music industry veteran Steve Martin, APA partner/executive VP of worldwide music and attendee of the inaugural SXSW, discusses his near four decade career as a booking agent guiding some of music’s most iconic and successful touring acts. Join in this discussion to hear personal stories, insights from the road, and the importance of booking agents throughout artist careers in the past, present, and future.

Topics include:

- The changing tour landscape over the last 3-5 years for new and developing artists

- The most important players in an artist's career now

- Where musician’s are making money

- How to get on agents radars

- Emerging markets

- A&R

- Audience Q&A