A Conversation with Steve Martin of APA

Mar 16, 2017 | 2:00pm – 3:00pm CT


Steve Martin


Music industry veteran Steve Martin, APA partner/executive VP of worldwide music and attendee of the inaugural SXSW, discusses his near four decade career as a booking agent guiding some of music’s most iconic and successful touring acts. Join in this discussion to hear personal stories, insights from the road, and the importance of booking agents throughout artist careers in the past, present, and future.

Topics include:

- The changing tour landscape over the last 3-5 years for new and developing artists

- The most important players in an artist's career now

- Where musician’s are making money

- How to get on agents radars

- Emerging markets

- A&R

- Audience Q&A

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Event Type: Session
Level: Beginner