This will be a panel focusing on how we have developed the career of electronic producer Matoma from relative unknown into one of the most streamed artists in the world. This has been a successful process of how to develop an artist's career virally and organically. By being smart about the situations we've put him in and by having management and agency staff work closely together, the career of this artist has climbed steadily upward during the past two years. This experience is a great case study and can serve to show panel attendees a smart, steady method of developing a new, growing artist in the electronic music space.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.