15,000-Year-Old Marketing Strategy: Why It Works


Jeff Marcoux

Internet Marketing Association

Don Osmond

OzComm Marketing

Donny Osmond

Donny Osmond Concerts

Shonté Taylor

Shonté Jovan Taylor LLC

The advent of mass media silenced a 15,000-year-old marketing strategy when technology became the driving factor of marketing. It survived near extinction through literature, oral histories, and entertainment.

Storytelling is thousands of years old, and is the most comprehensive form of engagement that cultivates relationships, encourages behavior and incites action – which is the very purpose of marketing.

This session explores the neuroscience of storytelling; how it maintains the entertainment industry. And, why brands must develop a compelling narrative in order to encourage brand loyalty, secure revenues, and establish a competitive advantage in their industry.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate