15,000-Year-Old Marketing Strategy: Why It Works

Mar 14, 2017

11:00am – 12:00pm CT

The advent of mass media silenced a 15,000-year-old marketing strategy when technology became the driving factor of marketing. It survived near extinction through literature, oral histories, and entertainment.

Storytelling is thousands of years old, and is the most comprehensive form of engagement that cultivates relationships, encourages behavior and incites action – which is the very purpose of marketing.

This session explores the neuroscience of storytelling; how it maintains the entertainment industry. And, why brands must develop a compelling narrative in order to encourage brand loyalty, secure revenues, and establish a competitive advantage in their industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jeff Marcoux
Jeff Marcoux

Internet Marketing Association

photo of Don Osmond
Don Osmond

OzComm Marketing

photo of Donny Osmond
Donny Osmond

Donny Osmond Concerts

photo of Shonté Taylor
Shonté Taylor

Shonté Jovan Taylor LLC

Primary Access
Music Badge
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Artist Wristband
Film Badge
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