15,000-Year-Old Marketing Strategy: Why It Works

The advent of mass media silenced a 15,000-year-old marketing strategy when technology became the driving factor of marketing. It survived near extinction through literature, oral histories, and entertainment.

Storytelling is thousands of years old, and is the most comprehensive form of engagement that cultivates relationships, encourages behavior and incites action – which is the very purpose of marketing.

This session explores the neuroscience of storytelling; how it maintains the entertainment industry. And, why brands must develop a compelling narrative in order to encourage brand loyalty, secure revenues, and establish a competitive advantage in their industry.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jeff Marcoux

Internet Marketing Association

Don Osmond

OzComm Marketing

Donny Osmond

Donny Osmond Concerts

Shonté Taylor

Shonté Jovan Taylor LLC

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate