The Power of Human Curation

Mar 15, 2017

12:30pm – 1:30pm CT

While we frequently hear how metadata is used to shape customer experiences, why are more and more in-store music providers coming back to the human touch? Not only are they coming back to the intimacy only afforded by people, but they are being increasingly vocal about the role human interaction plays in curating a memorable experience.

Until we develop technology with an algorithm for picking songs that really make you want to dance, eat, or live, etc. you need humans.

The bottom line: the human influence can’t be replaced, underestimated or marginalized. Nuance and context matter.

This panel will passionately debate the importance of human influence on music playlist design.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Elise Cobain
Elise Cobain

Indie Shuffle

photo of Anthony Jaramillo
photo of Danny Turner
Danny Turner

Mood Media

photo of Andrew Woloz
Andrew Woloz


photo of Jon Zellner
Jon Zellner


Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge