Bud Light will transform 800 Congress Street into the ultimate music space for festival goers to gather at this year’s SXSW conference. The beer that is “Famous Among Friends” and Super Sponsor of South By Southwest® knows creativity can spark when enjoying a cold one with friends and this is especially true amongst musicians who are known for collaborating with friends constantly. With that in mind, the brand is teaming back up with The Legendary Roots Crew and some of their friends for a special SXSW Jam Session on Saturday, March 18th. The Bud Light x The Roots & Friends SXSW Jam Session will feature the Grammy Award-winning band along with Austin-native Shakey Graves, emerging singer-songwriter Cloves, hip-hop legends Method Man & Redman and several other surprise special guests.