Music is Universal

Mar 16, 2017 | 12:00pm – 5:15pm CT

UMG’s afternoon performances showcase artists from across the company’s labels and represent the next generation of global stars, with hit songs on radio and streaming services, worldwide tours and appearances on major late-night TV shows.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Music Festival Wristband, Artist Wristband, Film Badge, Interactive Badge
Event Type: Special Event