Music is Universal

Mar 16, 2017

12:00pm – 5:15pm CT

UMG’s afternoon performances showcase artists from across the company’s labels and represent the next generation of global stars, with hit songs on radio and streaming services, worldwide tours and appearances on major late-night TV shows.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Music Festival Wristband
Artist Wristband
Film Badge
Interactive Badge