Music is Universal

Date TBA

UMG’s afternoon performances showcase artists from across the company’s labels and represent the next generation of global stars, with hit songs on radio and streaming services, worldwide tours and appearances on major late-night TV shows.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.


Primary Entry:
Music Badge
Platinum Badge
Music Festival Wristband
Artist Wristband
Film Badge
Interactive Badge

Special Event