M&M’S® makes its SXSW debut by inviting attendees to add their own color to the movies. From out-of-this-world movie concessions, to Dubsmash masterpieces, to customized M&M’S® mixes – M&M'S® Studios is: Movies, Colorfully Made by You.
Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Artist Wristband, Interactive Badge
Event Type: Lounge