Mazda is back for a third year at SXSW—this time with its very own home base at Empire. As a brand that believes in the power of craftsmanship, Mazda is turning Empire into a living, breathing, art studio; complete with a clay modeling demonstration, artists’ lounge, afternoon concerts and much more. Once the daytime activities are over, Empire will transform into a hotspot for SXSW evening showcases, presented by SPIN, VIBE, and Stereogum.