Presented by Mayimba Music + VIBE Viva + ULab: Sounds de La Calle


Mar 18, 2017

12:10am – 12:45am CT


This performance is part of the showcase that starts on Friday, March 17at Malverde

Determined to make a name for herself, the half Puerto-rican half Italian vocalist has been sculpting her lane since her debut project #CHOLASEASON. Shortly after, she followed up her Skateboard P-produced debut single "All Around The World" with the Stephen Garnett directed visual for "Bobby Brown." Serving as a tribute to the bad boy of R&B.

Recently, BIA paid tribute to the trap god himself GuWop with her anthemic cut, "Gucci Comin' Home". The video received much love and AirPlay on BET and Revolt. All of this to set up the release of BIA's next project, Trap Vogue - a musical movement and culture specifically for her fans. The lead single "Whip It" clipped over 1.5 million views when it premiered on Worldstar Hip Hop.

In continuing to carve out a niche for herself, BIA landed a feature on reggaeton King, J Balvin's #1 Latin radio summer smash, "Safari". She lays it down in her half native tongue with fluidity and finesse. This added diversity separates her from the pack.

Although she has already gained the respect of a Grammy Award Winning entertainer/producer in Pharrell, secured a record deal and worked with notable acts such as T.I., Ariana Grande and others, the self-proclaimed Perico Princess is determined to make a name of her own.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Music Festival Wristband
Artist Wristband
Film Badge
Interactive Badge
Boston, MA
R & B