May It Last: A Portrait of the Avett Brothers

Mar 17, 2017 | 3:00pm – 4:47pm CT
May It Last: A Portrait of the Avett Brothers

credit: Jonathan Furmanski

A portrait of the acclaimed band, the Avett Brothers, as they create their hit album 'True Sadness.'
Filmed with extraordinary access over the course of more than two years, the film charts the band's decade-and-a-half rise while chronicling their present-day collaboration with famed producer Rick Rubin.

With the recording process as a backdrop, the film intimately depicts a lifelong bond and unique creative partnership, as the band -- fronted by brothers Scott and Seth Avett -- weathers marriage, divorce, parenthood, illness, and the challenges of the music business.

More than just a music documentary, "May It Last" is a meditation on family, love, and the passage of time.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.


Judd Apatow

Michael Bonfiglio


Directors: Judd Apatow, Michael Bonfiglio
Executive Producer: Judd Apatow, Michael Bonfiglio, Jon Kamen, Dave O'Connor, Justin Wilkes
Producer: Judd Apatow, Michael Bonfiglio
Cinematographer: Jonathan Furmanski
Editor: Paul Little
Principal Cast: Scott Avett, Seth Avett, Bob Crawford, Joe Kwon, Paul Defiglia, Mike Marsh, Tania Elizabeth, Rick Rubin
Additional Credits: Sound Recordist: Brad Bergbom, Additional Camera: Michael RIchard Martin


Public Film Contact
Michael Bonfiglio
Publicity Contact
212-462-1628 (o) 917-297-7687 (c)

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge, Film Festival Wristband
Year: 2017
Premiere Status: World Premiere
Genre: Documentary, Music
Screening Section: 24 Beats Per Second
Screening Category: Documentary Feature
Country: United States
Runtime: 107 mins