Anyone who cares about rock and roll knows that San Francisco has been a mainstay and hideaway for talent ever since rock and roll started coming here. Countless faces have come and taken a picture for their scrapbooks, but you can count on one hand the bands that showed up, dug their heels into the sand, and dared anyone to make them move from their spot. I could talk about others, but not really. The truth is, the only real rock and roll band that has stuck around The Bay and still matters, is APACHE. If San Francisco is a “revolving door”, then Apache is the group of kids that all hopped in and told the doorman to do something about it, or call the fucking cops. Being a band that smokes their weight in weed and spends more time in the hospital than the studio can take its toll. Apache knows it won’t last forever, but after watching them play, you will quickly realize THEY DON’T GIVE A SHIT. Like musicians on the Titanic, they’re going down, playing to the cold bitter end. Long story short, Apache is the cockroach family in your floorboards. Try and kill them all you want, but honestly you are probably better off moving or setting the building on fire. Sorry, but Apache is too stoned to go anywhere. Whether you like it or not, Apache is THE Bay Area band, and they are here to fucking stay.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Apache

Mar 18, 2017
12:30am — 1:00am