Born out of a desire to prove what is so vital about raw, energetic live music. Manchester based False Advertising address modern discontent in their music, fusing sweetly snarling hooks with a cathartic hit of fuzz-guitar.
Musically, the trio carry echoes of underground ‘90s alternative grunge. Over time developing as much of a name for themselves in the UK as “The ultimate DIY band” as they have for their energetic, guttural, instrument-swapping live dynamics.
Previous self-recorded releases ‘Brainless’ and ‘False Advertising’ and the Too Pure (Beggars Group) released ‘Give It Your Worst / Scars’, have won praise from the likes of The Guardian, DIY, Drowned In Sound, Line of Best Fit and Clash. Their early recordings capturing the rebellious and youthful spirit of a band carving out their own space.
2017 has seen the band’s first foray into working in real studio environments. However, it’s not all been plain sailing - upon beginning their first session in Abbey Road Studios, the band were told to stop playing because ‘they were too loud’. Instead having to wait to record two full songs in a brief window while the studio next door went for lunch.
Their latest single ‘Not My Fault’ has received plays on BBC Radio 1, Radio X and Amazing Radio. Last year the band hit UK festivals, Sound City, Kendal Calling, Dot To Dot and Off The Record (where they headlined), as well as being personally chosen for support slots with Bob Mould (Hüsker Dü) and opening for The Garden, The Amazons and Pins.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.