2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The Power of We: Crowdfunding Kenya, Not Kanye

Monday, March 14
9:30AM - 10:30AM

Austin Convention Center
Room 12AB
531 E 4th St


On 2/14, Kanye West asked for help with his $53M debt - he even said he deserves it more than children in Africa. On 2/19, frustrated fan Gabe Ferrer flipped the script on the convo by getting people to HelpKenyaNotKanye.com. Within days, the site got over 3M visitors, global press coverage, and some hefty $$$.

Gabe demonstrates how 1 small idea can be 1 big game-changer, and how 1 celebrity foot-in-mouth can become 1 worldwide charity campaign through the power of social media and crowd sourcing help from CrowdRise.

Hashtags: #sxsw #helpkenyanotkanye


Emily Hawkins

VP Strategic Partnerships


Gabriel Ferrer at SXSW

Gabriel Ferrer

Sr Copywriter

Alma Ad

Advertising Creative from Miami


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