On 2/14, Kanye West asked for help with his $53M debt - he even said he deserves it more than children in Africa. On 2/19, frustrated fan Gabe Ferrer flipped the script on the convo by getting people to HelpKenyaNotKanye.com. Within days, the site got over 3M visitors, global press coverage, and some hefty $$$.

Gabe demonstrates how 1 small idea can be 1 big game-changer, and how 1 celebrity foot-in-mouth can become 1 worldwide charity campaign through the power of social media and crowd sourcing help from CrowdRise.