2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Forget Unicorns: Breeding Dragons in a Mobile World

Monday, March 14
5:00PM - 6:00PM

Austin Convention Center
Ballroom EFG
531 E 4th St

We are all familiar with the concept and excitement of unicorns, but what if legacy companies could infuse some of these unicorn characteristics and launch even faster growing billion-dollar businesses? Bonin Bough, Mondel z International’s Chief Media & eCommerce officer, explores how exactly one could hatch, raise, and ride dragons within established organizations such as Mondel z International. Through innovative initiatives, such as eCommerce and Media Monetization, and burn-the-box mobile platforms like Personal Relationship Management, meaningful engagements with consumers are not only powering the dynamic between consumer, marketer and brand but also breeding dragons.

Hashtags: #sxsw #dragons


Bonin Bough

Chief Media/eCommerce Officer



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