2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Smartertainment: Bushnells on the Future of Fun

Sunday, March 13
5:00PM - 6:00PM

Austin Convention Center
Ballroom EFG
531 E 4th St


This is a coveted opportunity to join in a family debate between Nolan Bushnell, the father of gaming, founder of Atari, Chuck-E-Cheese and Brain Rush, and three of his talented offspring: Brent, Alissa and Tyler Bushnell — all moguls in tech, entertainment, PR and gaming! Learn how Escape Rooms, Immersive Theater, Group Gaming, Circuses and Mixed Reality will leverage tech to create immersive experiences. Find out how the “smartertainment” of the future will engage, entertain, inspire, educate, motivate and activate people like never before! Part of the IEEE Tech for Humanity Series.

Hashtags: #sxsw #IEEEfuntek


Alissa Bushnell at SXSW

Alissa Bushnell

104 West Partners

For over 20 years, Alissa has built, positioned and promoted companies, people and ideas. Raised in Silicon Valley, and Pong’s first beta tester, she is no stranger to startups, entrepreneurs, or ...

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Brent Bushnell at SXSW

Brent Bushnell


Two Bit Circus

Brent Bushnell is the CEO of Two Bit Circus, a Los Angeles-based experiential entertainment company. Most recently the team launched STEAM Carnival, high-tech entertainment combined with hands on p...

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Nolan Bushnell at SXSW

Nolan Bushnell



Nolan Bushnell created an industry when he founded Atari in 1972 and gave the world Pong, the first blockbuster videogame. Today his design credo—that games should be “easy to learn and difficult t...

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Tyler Bushnell at SXSW

Tyler Bushnell


Polycade Inc

Tyler Bushnell is the creator of the Polycade, a home & office arcade machine designed for the modern age. Tyler comes from a background in software engineering, woodworking, and industrial design....

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