Self Sells: How Glossier Is Delivering Beauty IRL
Saturday, March 12
11:00AM - 12:00PM
Austin Convention Center
531 E 4th St
Emily Weiss has a hunch that the time-tested marketing mantra “sex sells” is going away.
Technology is enabling self-expression, but most importantly self-acceptance, in a tremendous, unprecedented way. So at Glossier she’s operating under the belief that self sells. That being yourself, being honest and authentic sells. Wherever you're at, that is fine with Glossier. She’s taking a chance that women will respond to this reclamation of beauty and their bodies.
In this discussion between Glossier Founder & CEO Emily Weiss and her longtime friend and mentor, Katherine Power, Co-Founder and CEO of Clique Media Group, will explore the cosmic shift taking place in the beauty industry and why the top-down traditional advertising model doesn’t work anymore (and why it’s inherently anti-feminist). Get excited for lots of talk about, content, commerce, media, and mediums. But it’s beauty and feminism, so it’ll be way more exciting than just that.
Founder & CEO
Emily Weiss is the founder and CEO of Glossier, a modern beauty products brand made by editors who ‘get' what works, and inspired by what girls want in real life. Together with her Glossier communi...Show the rest
Emily Weiss is the founder and CEO of Glossier, a modern beauty products brand made by editors who ‘get' what works, and inspired by what girls want in real life. Together with her Glossier community, she is leading a movement that celebrates individuality and personal style. Emily lives in New York City and is addicted to Instagram for inspiration, meeting new people, and leading her team of passionate and talented girls (and boys!) who believe in rethinking beauty.Hide the rest
Clique Media Group
Katherine Power is the co-founder and CEO of the leading content and commerce company, Clique Media Group (CMG), which includes WhoWhatWear.com (celebrity style and runway trends), MyDomaine.com (h...Show the rest
Katherine Power is the co-founder and CEO of the leading content and commerce company, Clique Media Group (CMG), which includes WhoWhatWear.com (celebrity style and runway trends), MyDomaine.com (home décor, lifestyle, and entertaining), Byrdie.com (makeup and beauty), CMG Studios (full suite in-house creative agency), and IFN Network (represents over 50 of the top bloggers and influencers in the world). Power is the co-author of two books: Who What Wear: Celebrity and Runway Style For Real Life (Abrams, September 2009) and What To Wear, Where (Abrams, March 2011), with a third installment, The Career Code, set to release the spring of 2016. In the fall of 2015, Who What Wear announced an exclusive partnership with Target to produce an on-going apparel and accessories line available January 31, 2016.Hide the rest