2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Accenture Interactive

Getting Personal: The Customer Genome LIVE at SXSW

Tuesday, March 15
11:00AM - 12:00PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St

The point of personalization is to make it easy for individuals to find and consume what they want, how and when they want it. The problem is that traditional methods focus on what people have done instead of why they’ve done it. To capture the “why,” each interaction must be decomposed into its various traits, which are then mapped to the genome, creating a fluid individual profile of unique preferences, needs and passions. During the session, attendees will be able to see their own SXSW customer genome based on their SXSW activities, the restaurants and bars they visited, and social interactions.

Hashtags: #sxsw


Jeriad Zoghby at SXSW

Jeriad Zoghby

Global Lead for Personalization


Jeriad Zoghby is the Managing Director and Global Head of Personalization & Media Optimization at Accenture Interactive. His practice helps companies achieve personalization at scale by providing ...

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