2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Baby Center

The Scariest Word in Brand Advertising: Family

Saturday, March 12
3:30PM - 4:30PM

Hilton Garden Inn
18th Floor at Hilton Garden Inn
500 N Interstate 35 Frontage Rd

With so many definitions of family, brand marketers and ad creatives walk a fine line as they try to mirror the different faces of family in today’s landscape: unmarried couples, single parents, LGBTQ, mixed race, adopted, and yes, hetero/married, too. Ad campaigns showcasing these various types of families have provoked both support and outrage. This panel of brand leaders, multicultural ad creatives, and media buyers will talk about the real-world rewards and challenges in portraying contemporary reflections of family, who’s doing this well, and how to navigate the social-media response.

Hashtags: #sxsw #modernfam


Jane Lacher

EVP of Strategy


As EVP, Strategy, Jane leads The Zenith Liquid Group, a dedicated team of senior level strategists who develops thought leadership approaches and insights for Communication planning agency-wide. Fo...

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Manoj Raghunandanan at SXSW

Manoj Raghunandanan


Johnson & Johnson

Although Manoj originally intended to pursue market research after business school, his summer internship got him “hooked” on marketing and he has been working in brand management ever since. Durin...

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Philip Cohen at SXSW

Philip Cohen


University of Maryland

Philip N. Cohen is a sociologist and demographer at the University of Maryland. He is the co-editor of Contexts, the outreach magazine of the American Sociological Association; and the author of Th...

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Vida Cornelious at SXSW

Vida Cornelious


Walton Isaacson


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