2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: IBM

The API Economy: Develop, Innovate, Transform

Sunday, March 13
11:00AM - 12:00PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St

Today’s leading brands are being developed and transformed digitally, thanks to the API economy. Transformation is being driven by connected devices and consumers’ thirst for compelling brand experiences – all generating a vast, and ever-growing amount of data. In the API economy, application programming interfaces (APIs) act as the digital glue that links services, applications and systems. This allows businesses to make the most of their data to create compelling customer experiences and open new revenue channels. In this session we will explore how the explosive growth of APIs is changing the way apps, services and business models are being developed.

Hashtags: #sxsw


Andy Hoyt at SXSW

Andy Hoyt

Dir, API Mgmt & Cloud Integration Dev


Tim Vanderham

VP IBM Cloud Platform Svcs Dev Bluemix



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