2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Urban Airship

Revenge of the Bricks, Driven by Clicks

Saturday, March 12
12:30PM - 1:30PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St

Over the last three years mobile’s influence on offline purchases has grown 500% with digital now influencing 64% of all physical purchases. Knee-jerk fears of showrooming have lost relevance to the new realities of how consumers buy, and the much bigger opportunity brick-and-mortar retailers are seizing through mobile. At Mobile Saturday, hear how iconic retailers Express, REI and other leading retailers are sizing up key challenges, re-engineering for mobile and driving omnichannel experiences that serve customers in the moments that matter. Understand why it’s only a matter of time before their ambitious strategies have pure-plays thinking about laying a brick or two themselves.

Hashtags: #sxsw #mobilesat


Alyssa Merrit at SXSW

Alyssa Merrit

Head of Strategic Consulting

Urban Airship

As Head of Strategic Consulting at Urban Airship, Alyssa leads a team of consultants that deliver tailored, digital marketing strategies to enterprise clients in order to increase mobile app engage...

Show the rest
Eric Gohs at SXSW

Eric Gohs

VP of Digital Mktg & Loyalty


Eric Gohs is the Vice President of Digital Marketing and Loyalty for Express, a leading omnichannel specialty apparel and accessories retailer. Since joining the company in 2011, he has been respon...

Show the rest
Jessie Morris at SXSW

Jessie Morris

Mobile Program Mgr

Recreational Equipment Inc

Kerry Borland

Product Mgr



Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo