2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Urban Airship

From Apps to Obsession: Sparking Enviable Fandom

Saturday, March 12
11:00AM - 12:00PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St

From the first iteration of the App Store, to mobile becoming consumers’ dominant screen, gaming apps capture a very significant portion of time spent with mobile daily. But they also see single-digit audience monetization and the lowest long-term retention rates of all app categories. Mobile Saturday lessons from the playbooks of FanDuel and other leaders will reveal strategies that are no longer playing around, calling shots that create enviable fandom and obsessive engagement. Regardless of your industry, you’ll learn valuable insights to spark ideas that ensure your app is the winning team.

Hashtags: #sxsw #mobilesat


Dan Melinger at SXSW

Dan Melinger

New Prod


My jam? A product user experience so elegant folks don't realize another market's been disrupted until it's too late!

I’m fascinated by our time in history, when global & local communities colla...

Show the rest

Kate Johnson

Sr Prod Mgr, eCommerce/Mobile


Michael Conley at SXSW

Michael Conley

VP Digital

Cleveland Cavaliers

Michael Richardson at SXSW

Michael Richardson


Urban Airship


Interactive Badge, Gold Badge, Platinum Badge
Event Type
Thanks to our sponsors
Esurance Logo Mazda Logo Monster Energy Logo CapitalOne logo Bud Light logo McDonald's logo Austin Chronicle Logo
Music sponsor
Sonic Bids Logo Pandora Logo Marriott Rewards Logo
Interactive sponsor
Deloitte Digital Logo Ten-X Logo United Airlines Logo Samsung Logo