Presented by: Urban Airship
From Apps to Obsession: Sparking Enviable Fandom
From the first iteration of the App Store, to mobile becoming consumers’ dominant screen, gaming apps capture a very significant portion of time spent with mobile daily. But they also see single-digit audience monetization and the lowest long-term retention rates of all app categories. Mobile Saturday lessons from the playbooks of FanDuel and other leaders will reveal strategies that are no longer playing around, calling shots that create enviable fandom and obsessive engagement. Regardless of your industry, you’ll learn valuable insights to spark ideas that ensure your app is the winning team.
Presenters
Dan Melinger
New Prod
FanDuel
My jam? A product user experience so elegant folks don't realize another market's been disrupted until it's too late!
I’m fascinated by our time in history, when global & local communities colla...
Show the restKate Johnson
Sr Prod Mgr, eCommerce/Mobile
Express
Michael Conley
VP Digital
Cleveland Cavaliers
Michael Richardson
Co-Founder
Urban Airship
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