2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Foundry

High Tech and High Design: A Fab New Way

Monday, March 14
2:00PM - 3:00PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St


Fab General Manager Renee Wong, PCH Lime Lab Co-founder Kurt Dammermann
and XO CEO Benjamin Males discuss the future of tech products: What’s driving new innovation? What is the role of design? What role does retail play? How are high-tech products different from other products in terms of the customer experience and expectation?
What is the opportunity for brands as products become connected? These are just some of the questions that will be explored.

Hashtags: #sxsw


Benjamin Males

Chief Exec Officer

Studio Xo

Benjamin Males is the CEO of XO, a creative technology company based in London and San Francisco. XO’s mission is to build smart fashion products that allow consumers to connect apparel and accesso...

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Jonah Becker

VP of Industrial Design


Kurt Dammermann at SXSW

Kurt Dammermann


PCH Lime Lab

Kurt Dammermann is a Co-founder of PCH Lime Lab, a product development consultancy. Prior to founding Lime Lab, Kurt held senior roles at Apple, Design Within Reach, Astro Gaming and Coalesse. He h...

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