Presented by: Oracle Cloud
Programmatic Advertising in the Age of CX
We’re in an era of highly personalized experiences – one in which we routinely exchange unique information for unique experiences, customization or "free" access to advertising content. However, advertising is at a crucial juncture, and the direction the industry takes will largely depend on the variables that compose effective campaigns and how we measure them – a process that is becoming increasingly difficult with the excessive amount of data available. In this session, we'll explore the current state of data, measurement and programmatic advertising, and where expectations have shifted as each generation embraces technology and brands in new ways.
Presenters
Chris Victory
Sr VP, Strategic Partnerships & Business Dev
MediaMath
Christopher Drago
Dir Global Media
Hewlett Packard Enterprise
Rebecca Kaykas-Wolff
Dir of Prod Mktg
Oracle
Rebecca Kaykas-Wolff is a marketing executive with more than 20 years of experience leading marketing teams and driving business strategy for businesses invested in digital success. Rebecca brings ...
Show the restRob Jayson
Chief Data Officer
ZenithOptimedia
Rob Jayson leads ZenithOptimedia’s worldwide data strategy, a role he assumed in 2012. A combination of continual innovation, robust analytics and tools development have allowed him to be instrumen...
Show the restWendell Wenjen
VP Business Dev
Simulmedia