2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Foundry

Beauty 2.0: Innovation at L’Oreal

Monday, March 14
3:30PM - 4:30PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St


Join us for a conversation between PCH’s CEO Liam Casey and Global Vice President of L’Oréal’s Technology Incubator, Guive Balooch on how the beauty and the tech industry are coming together to create the next generation of consumer beauty products.

Hashtags: #sxsw


Guive Balooch

Global VP of L'Oreal Technology Incubator


Guive Balooch is a scientist who is dedicated to bringing cutting-edge technology to the beauty industry. As the Global Vice President of L’Oréal’s Technology Incubator, based in Clark, NJ, Guive h...

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Liam Casey

Founder & CEO


Liam Casey is the Founder and CEO of PCH, a private company that designs custom product solutions for the world's best brands, from startups to Fortune 500s. Whether design engineering and developm...

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Maghan McDowell at SXSW

Maghan McDowell



Covering the intersection of fashion and tech for WWD.


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