2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Urban Airship

When Success Means an Always-Vanishing Customer

Saturday, March 12
3:30PM - 4:30PM

Courtyard Marriott
Rio Grande Ballroom
300 E 4th St

The knockdown, drag-out fight for customers has never been as fierce or as full of potential as it is on mobile. User acquisition costs are at an all-time high, up 100% year-over-year, and without active engagement most apps lose 70% of users 30 days after download. But if you think you have it tough, this Mobile Saturday session will offer you new perspectives. You’ll hear from eHarmony and Zillow on how they handle a seemingly starker challenge as successful app user experiences can mean an always-vanishing customer base.

Hashtags: #sxsw #mobilesat


Liz Downs

VP of Acquisition Mktg


Sara Buzak at SXSW

Sara Buzak

Prod Mktg Mgr Mobile


Stephanie Capretto at SXSW

Stephanie Capretto

Strategy Consultant

Urban Airship

Tracy Kobzeff at SXSW

Tracy Kobzeff

Prod Mktg & Monetization



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