Presented by: inMarket
Proximity Predictions: The Future of Advertising
The proximity marketplace has grown significantly in the past year, and reaching shoppers when they enter the store has become a major priority for brands around the country. Legacy brands and top retailers alike have created the blueprint for successfully reaching shoppers on their devices based on where they are. We’ve seen device targeting range from phones to the Apple Watch, and retargeting in places like the store, the movie theater and the arena.
So what’s next for the industry? Join some of the smartest minds in mobile, retail and advertising as we predict how mobile engagements will evolve over the next 18 months.
Presenters
Jeff Griffin
EVP Retail
inMarket
Jeff Griffin wants to live in a world where everyone hears “How can I help you today?”
As a leader in the retail industry, he’s been a driving force behind the growth of Fortune 50 brands in the...
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Phil Hendrix
Dir
immr
Dr. Phil Hendrix is the founder and managing director of immr, where he splits his time as an industry analyst and consultant to leading companies and startups. As an advisor Phil helps clients inn...
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Sarah Ortman
Assoc Dir/Natl Shopper Mktg
The Clorox Company
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