2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Going Global: Taking British Sports Brands Abroad

Friday, March 11
12:30PM - 1:30PM

Four Seasons
San Jacinto
98 San Jacinto Blvd


Downton Abbey. William and Kate. Burberry. There has arguably never been a better time to be a British export. But does the same apply in sport? How can you take a symbol of national sporting pride, and turn it into something the world understands? And cares about? Three very British institutions, Arsenal Football Club, the BBC and Wimbledon, share the tale of how they have gone global, using digital to reach multiple territories in multiple languages, balancing reach vs revenue, yet remaining, above all, quintessentially British.

Hashtags: #sxsw #SXsportsGB


Alexandra Willis at SXSW

Alexandra Willis

Head of Digital & Content

The AELTC Wimbledon

Alex is a multimedia journalist, editor and content strategist currently employed as the Head of Digital and Content at the All England Club and The Championships, Wimbledon.

In her role she leads...

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Ben Gallop at SXSW

Ben Gallop

Head of Interactive & Formula 1

BBC Sport

Ben Gallop leads the radio and digital departments within BBC Sport. He has responsibility for bbc.co.uk/sport - which is the largest sports website in the UK, with an average weekly audience of a...

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Chris Harris at SXSW

Chris Harris

Managing Editor

Arsenal Football Club

Richard Ayers at SXSW

Richard Ayers

Founder & CEO

Seven League

Seven League is a new company focused on transforming the connections between sports and their audiences. We accelerate digital performance.

Richard is a hybrid of content and commercial expert...

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