2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

Presented by: Apex-Brasil

Technology is Breaking Barriers in Latin America

Wednesday, March 16
3:30PM - 4:30PM

Austin Convention Center
Room 10A
531 E 4th St

With millions of people online, the Latin America markets present the opportunity to reach consumers through cost-effective digital marketing, products and services. A new generation of consumers is entering the market; the Brazilian public, for example, is notable for ‘leapfrogging’ trends, jumping straight from not having used technology at all to having smartphones.

Local companies are finding innovative ways of selling and delivering music. Whether it be through crowd funding projects or innovative apps and online services, the continent is a fertile ground where both established and new and upcoming artists are linking up with fans who increasingly are paying to consume music.

Hashtags: #sxsw


Ahmed Bautista


Bernardo Pauleira



Music producer, Bernardo Pauleira works directly with the music market since 2000. With passages by international departments of multinational labels such as Warner, Universal Music and Sony Music ...

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Celso Augusto Forster



Celso is a journalist with large experience with high profile companies. Top 50 Communication & Marketing Most Innovative Professionals 2013 (ProXXima Magazine - Meio & Mensagem). 100% dedicated to...

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David McLoughlin at SXSW

David McLoughlin



Based in São Paulo, David McLoughlin is international consultor for the Brasil Music Exchange project, a platform for Brazilian companies, artists and managers to make worldwide connections, and as...

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Johanna Pinzón



Founder and CEO of Poliedro, Colombian agency for innovation and creative technologies.. She has impulsed important projects through public policies for the music with the Ministry of Culture of Co...

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Music Badge, Platinum Badge, Artist Wristband
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