It's Adblockageddon! How to Survive and Prosper
Sunday, March 13
12:30PM - 1:30PM
Hilton Austin Downtown
500 E 4th St
Adblockageddon is coming and the world of digital advertising will never be the same again. Make sure you’re ready to survive and prosper. Ad blocking software is already a standard for many and the release of iOS 9 later this year is set to make an ad-free browser experience easily accessible for all. For many in the advertising sector this will mean hitting the panic button, but for the savvy it presents a huge opportunity. Help is at hand. This session will explore how you can make the most of the latest developments in targeting, ad tech and content to make the most of this new dawn. You’ll learn how to win back the eyeballs and emotions of the ad block generation.
Vizeum UK's Innovation Director James Schad runs the company's Spark programme. This initiative helps solve brands' business problems by bringing them together with UK tech start-ups. In his 10 yea...Show the rest
Vizeum UK's Innovation Director James Schad runs the company's Spark programme. This initiative helps solve brands' business problems by bringing them together with UK tech start-ups. In his 10 year career, Schad has worked with some of the UK's leading brands including Panasonic, B&Q, Accenture and Weetabix, developing their marketing & communications strategies and helping to manage millions of pounds worth of digital advertising spend.
When not thinking about advertising, tech and start-ups, Schad enjoys watching the movies of Michael Bay, swinging kettlebells, discussing sport, and playing what his friends affectionately call Devil's Schadvocate.Hide the rest