2016 Schedule

Interactive: March 11–15  •  Film: March 11–19  •  Music: March 15–20

The "Dispensables": Automation, Humans and Brands

Tuesday, March 15
3:30PM - 4:30PM

JW Marriott
Salon 6
110 E 2nd St

Gartner research says 1/3 of all Americans will be out of jobs by 2025 due to automation. Other reports cite similar results for other Western societies, with jobs in every industry at risk. So look to your right and your left. According to the values driving automation, one of you is "Dispensable."You're not just unemployed - you're void.

We need to envision scenarios where humans provide value in the algorithmic economy. Even if a Universal Basic Income keeps the "Dispensables" from poverty, we need to create a paradigm shift regarding how humans find worth beyond work. What does this mean for business? And specifically, what will be the challenges and opportunities for brands?

Hashtags: #sxsw #automation


John Havens at SXSW

John Havens

Author/Heartificial Intelligence

The Happathon Project

I'm the Founder of the H(app)athon Project, contributing writer for Mashable, HuffPo, The Guardian, and author of Heartificial Intelligence: Embracing Our Humanity to Maximize Machines (Penguin/Ran...

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Tim Leberecht at SXSW

Tim Leberecht

Author & Founder

The Business Romantic Society

Tim is the founder of Leberecht & Partners, a strategy and marketing consulting firm, and the author of the book The Business Romantic (HarperCollins, 2015). Previously, he was the chief marketing ...

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