How to Cultivate Online Brand Ambassadors
Astronauts! Peace Corps Volunteers! Diplomats! Learn how some of America's most recognized brands nurture their staff and audiences, and convert them into advocates for the brand, services, products, experiences and information. Federal agencies NASA, the Peace Corps and the State Department -- which are recognized and utilized by diverse swaths of the American public -- have excelled at turning online audiences into vocal brand advocates by producing high-quality content and engaging in first-rate customer service. Leave this panel knowing the difference between "owned" and "earned" brand ambassadors, and understanding how to tap into both to make them your most trusted online spokespeople.
Presenters
Emily Dulcan
Digital Dir
Cystic Fibrosis Foundation
Emily Dulcan is a digital communications strategist with expertise in communications campaigns and planning; digital content creation and strategy for social media, email and web; multimedia produc...
Show the restErin Ruberry
Social Media Specialist
Peace Corps
Erin Ruberry is a Washington, D.C.-based writer and editor specializing in digital media, blogging and social media. She's worked for Pulitzer Prize-winning The Huffington Post and Discovery Commun...
Show the restJason Townsend
Deputy Social Media Mgr
NASA
Jason Townsend is NASA's deputy social media manager where he helps oversee and coordinate over 450 social media accounts covering NASA’s people, missions, and programs. He coordinates between inte...
Show the restNicole Stillwell
Communications Mgr
US Department of State
Nicole Stillwell Holler is a digital communications professional working for the U.S. Department of State Bureau of Educational and Cultural Affairs where she manages digital communications and out...
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