Flail or Fail: Marketing to Fandom
Monday, March 14
9:30AM - 10:30AM
Hilton Austin Downtown
500 E 4th St
Since the rise of the “superfan” and major fandom-driven successes like the Veronica Mars Kickstarter, you’ve been scrambling, just like everyone else, to re-evaluate the power of fandom and its potential to help your business. But marketing to fandom isn’t just about slapping the word “super” onto an existing subculture. You need to find new ways of thinking about branding and consumer loyalty. (And you need to get a Tumblr.) We are longtime fans who’ll tell you about core principles of fandom marketing that will win you lifetime loyalty from your own fanbase. Learn to love us, and we'll love you right back.
Will your project fail? Or will fans flail?
Geek Culture Reporter & Fandom Consultant
The Daily Dot
Hi! I'm Aja. I'm a geek culture & fandom reporter for the Daily Dot, which means I write about and explore online geek and fandom-based communities like Tumblr, and hopefully provide inroads to hel...Show the rest
Hi! I'm Aja. I'm a geek culture & fandom reporter for the Daily Dot, which means I write about and explore online geek and fandom-based communities like Tumblr, and hopefully provide inroads to help people better understand them.
I’m a frequent guest and panel speaker on topics and issues involving fandom and geek culture. I’m a consultant for Fanspeak Interactive marketing consulting firm, where I teach people how to navigate fandom communities and websites like Tumblr and get the most out of their involvement with fan cultures. I also do freelance editing and writing and was the Submissions Editor for fandom-based publishing house Big Bang Press. I’m also an active member of fanfiction-based fandom, currently shipping Arthur/Eames in the Inception fandom. I definitely want to read your fanfic. :)Hide the rest
Head of Writer & Publisher Partnerships
Ashleigh helps publishers and writers seize new engagement opportunities on Wattpad, while also connecting up-and-coming Wattpad writers with publishers and exciting opportunities. Before joining W...Show the rest
Ashleigh helps publishers and writers seize new engagement opportunities on Wattpad, while also connecting up-and-coming Wattpad writers with publishers and exciting opportunities. Before joining Wattpad, Ashleigh was director of content management at Kobo, where she focused on expanding Kobo’s existing catalogue while developing new ebook stores in international markets. Prior to Kobo, she was manager of digital development at Dundurn Press. Ashleigh graduated from York University with a Philosophy and Law degree.Hide the rest
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