The Myth of the Family Tech Market
Sunday, March 13
12:30PM - 1:30PM
Hilton Austin Downtown
500 E 4th St
If you're selling to the "family" tech market, you have a problem: it's actually three markets. How to handle technology and screen time is the great parenting divide of our time -- and both businesses and parents need to navigate the profound differences between parents who limit their kids' access to tech, parents who enable it, and parents who mentor their kids online.
Learn about the differences between these three markets -- and parenting styles -- in a session based on a new study of thousands of North American parents. Find out what limiters, enablers and mentors buy, and what they want from apps and gadgets. And learn how your brand (or family) can navigate this sharp divide.
Alexandra Samuel is a technology researcher, speaker and writer. The author of Work Smarter with Social Media (Harvard Business School Press, 2015), she writes on technology and business for the Wa...Show the rest
Alexandra Samuel is a technology researcher, speaker and writer. The author of Work Smarter with Social Media (Harvard Business School Press, 2015), she writes on technology and business for the Wall Street Journal and the Harvard Business Review. She has led social media R&D for customer intelligence leader Vision Critical, directed the research for Don Tapscott's Governance in the Digital Economy program, and founded one of the world's first social media agencies, Social Signal. Alexandra holds a Ph.D. in Political Science from Harvard University.Hide the rest